Privacy Policy

Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide when you make a purchase, sign up for our email list, or contact customer service. This may include:

• Name
• Email address
• Shipping and billing address
• Order history and details

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device, including browser type, IP address, time zone, and cookies. We use Google Analytics to understand how visitors use our site — this service collects information about pages visited, time on site, and general browsing behavior using analytics cookies.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Respond to customer service inquiries
• Send marketing communications (if you've opted in)
• Improve our website and products
• Prevent fraud and maintain security
• Comply with legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with trusted service providers who help us operate our business, including payment processing (Stripe), shipping and fulfillment, email communication services, and website hosting and analytics. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

We may also disclose your information if required by law, court order, or governmental authority, or in the event of a merger, acquisition, or sale of assets.

Payment Information

We use Stripe to process payments. We do not store your credit card information on our servers. Stripe's use of your personal information is governed by their privacy policy, available at stripe.com/privacy.

Email Communications

If you sign up for our email list, we will send you marketing communications about our products, promotions, and updates. You can unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us at hello@perfectlyfinebeauty.com.

Cookies

Our website uses cookies and similar tracking technologies. Specifically, we use Google Analytics cookies to understand how visitors interact with our site — things like which pages are most popular and how people find us. This helps us improve your experience over time.

You can set your browser to refuse cookies, though this may limit certain features of our website. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or request deletion of your data, and the right to opt out of marketing communications. To exercise any of these rights, please contact us at hello@perfectlyfinebeauty.com.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order information is typically retained for tax and accounting purposes.

Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.

Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we'll update the "Effective Date" at the top of this page. Your continued use of our website after any changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please reach out: